About us

At Standard Beauty, we believe that everyday skincare essentials shouldn't break the bank. Our mission is to provide affordable, high-quality formulations that deliver real results.

We are redefining the beauty standard by challenging unrealistic expectations of perfection and embracing genuine, attainable beauty for all. Join us in celebrating your unique beauty.

A note from our founder

At Standard Beauty, I believe we can do more than just offer skincare products—we can make a meaningful impact.

With the cost of living is ever increasing, I was inspired to create products that truly work, are accessible to everyone, look cute & don't break the bank.

Let’s embrace our uniqueness and stop comparing ourselves to others. Standard Beauty uses science-backed formulations that deliver real results. I hope our products become your go-to essentials🤍

Award-Winning Brand

Our Values

  • Affordability

    We believe, that everyday essentials shouldn't break the bank.

  • High-Quality

    Scientifically- backed formulas, the best raw materials and luxury packaging

  • Authenticity

    Let's be ourselves. Let's be real.

  • Transparency

    Honest & genuine. Open communication with each others & our community.

  • Big sister energy

    Spreading great energy. Be there for each others. Fun. Teaching about skincare.

  • Inclusivity

    Redefining the beauty standard- celebrating our uniqueness.

Our Story

  • June 2020: We're Born

    With R 3000 and a dream to start South Africa's first local, affordable high-quality skincare, Standard Beauty was born.

    We started with 10 units each of Rosehip & Marula Oil and a first version of our now best-selling 1,5% Hyaluronic Acid Serum.

  • 2020-2022: Rapid Growth

    We've grown rapidly from a one-woman home-based dream to one of South Africa's top skincare brands. We moved offices twice to accommodate our expansion, hiring new team members monthly. Monthly product launches have expanded our skincare portfolio to over 30 products.

  • 2022: Dermatologist Approved

    In January, we've improved all our old formulas and made our packaging more luxurious and easier to spot with color coding for each concern. We're proud to be the first local beauty brand to receive dermatological approval.

  • 2023: Expanded into Europe

    We've got a big dream: to be South Africa's first beauty brand that makes waves internationally. That's why we've expanded into Europe and made sure our products are officially EU compliant.

  • 2023: Moved into a 2000 sqm factory

    We've outgrown our offices for the 3rd time, so we moved into a state-of-the-art warehouse with in-house laboratory & manufacturing line.

    We're now employing a 20 full-time staff- fully female.

  • 2024: Expanded into UAE/Middle East

    We're continuing our dream of global recognition by expanding into the Middle East, the ultimate beauty hotspot. This move strengthens our path to becoming South Africa's top beauty brand.