How it all began..

June 2020 in my kitchen.

I noticed a huge gap in SA for affordable and high- quality skincare that produces visible results and doesn't break the bank.

It's always been my dream to build a company where my team enjoys coming to work, and customers rave about the products. Slowly this dream is coming alive thanks to our great community. We couldn't have done it without you.

The new #standard in beauty.
đź’– Ann-Kathrin Joos, CEO & Founder

  • Made in SA

    Locally produced in our own, 100% woman owned & operated factory in JNB- under highest quality standards. We source over 90% from local suppliers.

  • Cruelty-Free

    Needless to say, we don't test on animals. We test rigorously in our labs and on our team :)

  • Science x Nature

    High-quality (active) ingredients, who's claims are backed by research & science. We marry science with nature.

  • For everyone

    Skincare doesnt discriminate. Our product have proven results for all ages, backgrounds and genders. Don't let the pink packaging fool you.

Get your Glow on

BTS @standard. HQ



We ship to all of SA within 2-5 business days.

Shipping is R 65, or free on orders over R 450.

Once dispatched, you will receive a tracking link to check the status of your parcel.

Please allow 1-2 business days processing time after ordering.


Due to hygiene reasons, unfortunately we don't accept returns.

Do your product contain parabens/ silicones?

All our products are silicone- & paraben-free (and phthalate-free, too).


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