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Why you should take me home?

  • Organic Beauty

    Our skincare is free from harsh fragrances, sulphates, parabens, alcohol & phthalates.

  • Award-Winning Skincare

    We've been recognized by Glamour Magazine with the Sustainability award, and our products won many prizes.

  • Inclusive Beauty

    We're setting a new Beauty Standard by celebrating the beauty of everyone.

  • Dermatologically Approved

    Clinically tested skincare you can trust. We are also fully EU-Standard Compliant & registered.

Affordable Skincare That Works ™

High-Quality Active Ingredients. Dermatologically Approved. Cute ✨AF✨ Packaging. Visible Results. Ethically Produced.
-Without Breaking The Bank.

We believe, beauty shouldn't be a luxury for a few, but a Standard for all.

PRODUCT OF THE MONTH

Woman & Home Holy Grail Winner

Beautiful Before & After

Let's face it

Your Body Needs Care, Too!

A good hair day, everyday

The Hair Of Your Dreams

2026 is the year you'll finally start taking care of your hair. A simple 2 step routine can do true wonders for your locks.

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10% Niacinamide & 1% Zinc Serum with Hyaluronic Acid
Regular price
R 185.00 ZAR
Regular price
Sale price
R 185.00 ZAR
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Mattifying Gel Moisturiser with 10% Azelaic Acid for Breakouts & Oily Skin
Regular price
R 195.00 ZAR
Regular price
Sale price
R 195.00 ZAR
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Renew Your Dew Ceramide Butter with 1% Ceramide for Dry Skin
Regular price
R 265.00 ZAR
Regular price
Sale price
R 265.00 ZAR

Join us @standard_beauty

A Beauty Standard For All