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The only skincare we need

Skincare you can trust

Dermatologically approved & EU Registered

Keeping up with the Standard Babes

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Why you should take me home?

  • Organic Beauty

    Our skincare is free from harsh fragrances, sulphates, parabens, alcohol & phthalates.

  • Award-Winning Skincare

    We've been recognized by Glamour Magazine with the Sustainability award, and our products won many prices.

  • Inclusive Beauty

    We're setting a new Beauty Standard by celebrating the beauty of everyone.

  • Dermatologically Approved

    Clinically tested skincare you can trust. We are also fully EU-Standard Compliant & registered.

Affordable Skincare That Works ™

High-Quality Active Ingredients. Dermatologically Approved. Cute ✨AF✨ Packaging. Visible Results. Ethically Produced.
-Without Breaking The Bank.

We believe, beauty shouldn't be a luxury for a few, but a Standard for all.

PRODUCT OF THE MONTH

Vitamin A|B|C|D|E|F Masque

Beautiful Before & After

Shop the Routine

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Thick & Long™ Lash & Brow Duo Serum
Regular price
R 199.00 ZAR
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Sale price
R 199.00 ZAR
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Gua Sha 100% Rose Quartz - Facial Massager
Regular price
R 285.00 ZAR
Regular price
Sale price
R 285.00 ZAR
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100% Squalane Serum
Regular price
R 175.00 ZAR
Regular price
Sale price
R 175.00 ZAR
Thick & Long™ Lash & Brow Duo Serum
Thick & Long™ Lash & Brow Duo SerumThick & Long™ Lash & Brow Duo Serum
Thick & Long™ Lash & Brow Duo Serum
Regular price
R 199.00 ZAR
Regular price
Sale price
R 199.00 ZAR

34 total reviews

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Gua Sha 100% Rose Quartz - Facial Massager
Gua Sha 100% Rose Quartz - Facial MassagerGua Sha 100% Rose Quartz - Facial Massager
Gua Sha 100% Rose Quartz - Facial Massager
Regular price
R 285.00 ZAR
Regular price
Sale price
R 285.00 ZAR

3 total reviews

100% Squalane Serum
100% Squalane Serum100% Squalane Serum
100% Squalane Serum
Regular price
R 175.00 ZAR
Regular price
Sale price
R 175.00 ZAR

74 total reviews

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Let's face it

Your Body Needs Love, Too

You want that healthy glow everywhere- aka not just on your face cheeks 😉✨

Get Bodie'd 🍑

A good hair day, everyday

The Hair Of Your Dreams

2024 is the year you'll finally start taking care of your hair. A simple 2 step routine can do true wonders for your locks.

Hello Healthy Hair 🎀

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10% Niacinamide & 1% Zinc Serum - 2x Minis
Regular price
R 175.00 ZAR
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Sale price
R 175.00 ZAR
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Mattifying Gel Moisturiser with 10% Azelaic Acid
Regular price
R 185.00 ZAR
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R 185.00 ZAR
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Renew Your Dew Ceramide Butter
Regular price
R 265.00 ZAR
Regular price
Sale price
R 265.00 ZAR

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A Beauty Standard For All