How it all began..

June 2020 in my kitchen.

I noticed a huge gap in SA for affordable and high- quality skincare that produces visible results and doesn't break the bank.

It's always been my dream to build a company where my team enjoys coming to work, and customers rave about the products. Slowly this dream is coming alive thanks to our great community. We couldn't have done it without you.

The new #standard in beauty.
đź’– Ann-Kathrin Joos, CEO & Founder

  • Made in SA

    Locally produced in our own, 100% woman owned & operated factory in JNB- under highest quality standards. We source over 90% from local suppliers.

  • Cruelty-Free

    Needless to say, we don't test on animals. We test rigorously in our labs and on our team :)

  • Science x Nature

    High-quality (active) ingredients, who's claims are backed by research & science. We marry science with nature.

  • For everyone

    Skincare doesnt discriminate. Our product have proven results for all ages, backgrounds and genders. Don't let the pink packaging fool you.

Winter Besties

  • @Alana

    Products used: Salicylic Acid Toner, 0,3% Retinol Serum, Mattifying Gel & Moisture Bomb.

  • @Tam

    Products used: African Black Soap, Alpha Arbutin Serum, Mattifying Gel, Salicylic Exfoliating Polish.

  • @Noelle

    Products used: African Black Soap, AHA Lactic Acid Toner, Alpha Arbutin serum, Retinol serum, Squalane serum, Mattifying Gel.

  • @Ronechia

    Products used: African Black Soap, BHA Salicylic Acid Toner, Niacinamide Serum, Moisture Bomb, Pigmentation Buster Serum & Mask, Salicylic Scrub.

  • @Marsha

    Products used: African Black Soap, BHA Sallicylic Toner, Moisture Bomb, Pigmentation Buster serum, Squalane serum, Alpha Arbutin serum, Retinol serum.

  • @Kimeshen

    Products used: BHA Salicylic Acid Toner, Pigmentation Buster Serum, Hyaluronic Acid Serum, Moisture Bomb.

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BTS @standard. HQ



We ship to all of SA within 2-5 business days. (up to 10 business days during launches or sale periods).

Shipping is R 65, or free on orders over R 450.

Once dispatched, you will receive a tracking link to check the status of your parcel.

Please allow 1-2 business days processing time after ordering.


Due to hygiene reasons, unfortunately we don't accept returns.

Do your product contain parabens/ silicones?

All our products are silicone- & paraben-free (and phthalate-free, too).


We'd love to hear it! Submit your ideas, feedback or questions to

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