Standard Beauty Rebrand: New Year, New Standard

Standard Beauty Rebrand: New Year, New Standard

Hey Babe - happy 2023!

We now has a new look! And not only that, but we are officially now one of the first local brands to receive the guaranteed safety seal of being dermatologically approved! In addition to that, we have improved our formulas for even more effective skincare 💁🏽‍♀️

Skincare products for all skin types | Standard Beauty

These are the hero ingredients that we've added to three of our bestselling serums:

Hyaluronic Acid Serum: for all skin types
Now has added peptides, which work to boost collagen, improve skin moisture and shrink pores. This serum acts in the same way as our Retinol Vitamin A serum but, because it's not an actual acid (despite its name!), it is suitable for those with sensitive skin and/or reactivity to Retinol (Vitamin A). Now, isn't that just fabulous? 😍
Benefits:
  • Dermatalogically-approved
  • Suitable for all skin types
  • Deeply hydrating
  • Anti-ageing
  • Minimises enlarged pores 
  • Pregnancy-safe
  • Vegan-friendly 

 Hyaluronic Acid Serum with Peptides | Standard Beauty

Niacinamide Serum: for all skin types | for acne-prone skin
The concentration of niacinamide has gone up from 6% to 10% and now has added zinc, which works to prevent microbial skin infections and reduce the clogging of pores leading to acne. It is also suitable for sensitive skin because it is now non-flushing, which means there is no risk of any burning sensations as the capillaries open up. In addition to all of this, this product provides UV and Blue Light protection, babe - so you can be sure that we've got you covered as you go about your daily activities, from working on your laptop scrolling through your phone to shopping at the mall to walking on the beach 😎
Benefits:
  • Dermatalogically-approved
  • Suitable for all skin types
  • Minimises blemishes
  • Evens out textured skin
  • Regulates excessive sebum (oil)
  • Soothing
  • Pregnancy-safe
  • Vegan-friendly

Niacinamide Serum with Zinc | Standard Beauty 

 
Vitamin C Serum: for all skin types
Now has polyglutamic acid, which is a humectant that works to penetrate the skin in a way that delivers the vitamin c more effectively, while also encouraging plumper, softer skin. Note: This serum used to be oil-based but is now water-based.
Benefits:
  • Suitable for all skin types
  • Brightens dark marks
  • Brightens pigmentation
  • Addresses acne and heals acne scarring
  • Anti-ageing
  • Pregnancy-save
  • Vegan-friendly

Vitamin C Serum with Polyglutamic Acid | Standard Beauty 

Bonus ❕🙌🏽
Lactic Acid Toner: for most skin types 
The addition of rose water and allantoin makes this toner gentler on the skin than it was before. The rose water also adds a lovely, natural scent to the product without the use of any fragrances or artificial scents. This product has also been dermatologically-approved as a non-irritant, which therefore makes it suitable for sensitive skin. Please note, however, that this may not always be the case, so we advise doing a patch test before use.
Benefits:
  • Dermatalogically-approved
  • Suitable for all most types
  • Brightens dark marks and dull skin
  • Unclogs pores 
  • Pregnancy-safe
  • Vegan-friendly

Skincare Products for All Skin Types | Standard Beauty  

So, in a nutshell, the new packaging is cute af, we are dermatologically approved and our new formulations are giving all there is to give… Basically, 2023 is off to a fabulous start as far as we're concerned!