Wink, Blink and Slay with our new Thick & Long™ Lash & Brow Duo
Sep 28, 2023
Are you dreaming of thicker, longer, and more beautiful lashes and brows? Your dream is...

It's a Haircare Revolution! 😍
Jun 15, 2023
We've introduced four extraordinary products and a scalp brush that will revolutionize your haircare routine and leave you with healthier, stronger, and more beautiful hair than ever before. 💕

Let’s Get Professional Babe!
Apr 21, 2023
Our Standard Professional range is like having the "spa treatment" at home without the "spa price tag". Read all about our newest products, how to use them, and how to build a skincare routine around our Professional range.

Our Banging New Body Range Is Here!
Mar 14, 2023
Introducing our Banging New Body Range!😍 With a range of new scrubs and a gorgeous new body lotion, you'll be left with softer, smoother, and glowing skin.

Standard Beauty Rebrand: New Year, New Standard
Feb 02, 2023
We now has a new look to kick off the new year of 2023! And not only that, but we are officially now one of the first local brands to receive the guaranteed safety seal of being dermatologically approved! In addition to that, we have improved our formulas for even more effective skincare. Read on to learn more.

Our All-New Smooth 'n Sexy Lip Range
Nov 24, 2022
Word on the street is that we're dropping yet another new range for our Standard Babes - and it's true! And best believe, this one is going to be on everyone's lips 💋  Ever heard of skincare-infused makeup? Well, we have, and we're here to bring it to you, babe 😉 So not only do we have one new product for you in this new range, not even two - but five! It's a our smooth 'n sexy lip range that's going to be the talk of the town.